Thursday, November 1, 2007

Advertising what's not there

I was grateful to find a parking space on 95th Street despite that it was 6:30. Most of the time, the spots are gone right at 6pm when parking becomes legal on the right side of the street. It was colder than I planned so I was rushing up the hill to 92nd Street, and had to stop to snap this photo to the left.

Several things could have happened to cause someone to put this posting on the widow of his car. 1.) The car's been broken into before or 2.) He's completely panicked about having a car in New York.

Either way, I understand. The news lately is enough to make anyone paranoid. This is what our lives as car owners in New York have come to. Forget getting the club, installing an alarm. Deter them with honesty, and keep them from wasting time trying to find the good stuff where it doesn't exist. A last ditch effort to keep misfortune from heading our way.

On the way home today, I heard on NPR that Zipcar and Flexcar have merged. The CEO wants to build a $1B business convincing Americans to think differently about car ownership. According to data, 50% of urban car owners could have their driving needs met and spend far less money by using Zipcar. That would cut down on congestion, remove pollution, and decrease road rage. Not to mention what it could do to drop the number of all crimes related to car ownership. Imagine if we could remove half of all the cars from urban areas in America. Then maybe my neighbor wouldn't have to be quite so paranoid about his radio, or lack thereof.

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