Friday, October 31, 2008

Social Media Primer

I spend so much time on-line that I have grown into one of those people who thinks everyone on the planet understands and appreciates the power of social media. I'm deluding myself. Many people are not involved and know next to nothing on social media. So if you're looking to learn a bit more about social media, or know someone who's interested in learning more, here's the contents of my Social Media Primer, hot off the presses:

A Social Media Primer
(This list is by no means comprehensive of all the channels of social media, but it’s a good start)
October 31, 2008

Blog Search Engines:
A search engine that utilizes the power of the top five internet search engines. Also know as “metasearch”.

As the leading blog search engine and most comprehensive source of information on the blogosphere, Technorati indexes more than 1.5 million new blog posts in real time and introduces millions of readers to blog and social media content.

BlogCatalog is a social community for bloggers and one of the largest blog directories on the internet.

Google Blogsearch
Blog Search is Google’s search technology focused on blogs. Blog Search enables you to find out what people are saying on any subject of your choice. Your results include all blogs, not just those published through Blogger. The blog index is continually updated, so you'll always get the most accurate and up-to-date results. You can search not just for blogs written in English, but in French, Italian, German, Spanish, Korean, Brazilian Portuguese, Dutch, Russian, Japanese, Swedish, Malay, Polish, Thai, Indonesian, Tagalog, Turkish, Vietnamese and other languages as well.


Just released in BETA this week, this site strives to be a one-stop shop for news on a variety of social media platforms.

Blog Publishers that you can search:
Blogger (owned by Google)


Moveable Type




YouTube (owned by Google)
(video blogging)

Hulu (owned by NewsCorp. and NBC – being hailed as the new YouTube)

Every day, this diverse community shares information on everything from politics to parenting advice, to pop culture, to the environment and more. You’ll find Helium rich with quality content, different points-of-view, and expert insight.

Dailymotion is about finding new ways to see, share and engage your world through the power of online video. You can find - or upload - videos about your interests and hobbies, eyewitness accounts of recent news and distant places, and everything else from the strange to the spectacular.

Metacafe is one of the world's largest video sites, attracting more than 25 million unique viewers each month (according to comScore Media Metrix). They specialize in short-form original content - from new, emerging talents, and established Hollywood heavyweights alike.

Piczo empowers teens worldwide to creatively express themselves, build personal communities, and share ideas and experiences with their friends in a safe online environment. Since its launch less than three years ago, Piczo has grown to roughly 10 million monthly unique visitors and over a billion monthly page views solely through the viral efforts of loyal members. Rave reviews from these members claim that Piczo is unmatched in the control, ease-of-use, and flexibility it offers them when building their websites.

Piczo's customizable content, colorful graphics, glitter text, video, and photo tools spotlight member creativity without requiring technical skills. Members share their life stories with friends by designing their sites with multiple pages featuring photos, graphics, videos, music, comment boards, games, and more. Each site can be linked to other friends' sites and users can interact with them and their friends, and meet new people online. And, the "first of its kind" Piczo Zone allows members to share their customizable content with the rest of the Piczo Community.


Google video

Sharing Technologies
Delicious is a social bookmarking service that allows users to tag, save, manage, and share web pages from a centralized source. With emphasis on the power of the community, Delicious greatly improves how people discover, remember, and share on the Internet.

Everything on Digg — from news to videos to images — is submitted by the Digg community either directly on the site or by clicking on the Digg icon at the bottom of many news articles. Once something is submitted, other people see it and Digg what they like best. There’s also a conversation that happens around the content.


A relative newcomer to the scene of sharing technologies.


Caters mostly to the Tech community
Provides a way to pull a thread through a variety of different articles and platforms on a specific topic

Allows you to connect to others with interests similar to yours, or to create your own niche network


A mashup of a reader, bookmark bank, and a social network. You store URLs, tag them, and then are able to share them with the network

Social Networks


The largest social network of women bloggers


Linked In

This is a social network for bloggers

This is a social network of self-described “experts” and “thought leaders” in a variety of fields. Largely a community of writers.

Largest social network in Europe

The third largest social network in the U.S. behind Facebook and MySpace. Very young company, though growing quickly. Strong emphasis on Spanish-speaking countries and Hispanic US population. Recently featured in Fortune:

This is a network of social networks where you join niche networks (or start one) based on common interests. Recently featured in Fast Company:

Reader / Aggregator:
Readers and aggregators allow you to “bookmark” blogs you want to keep up with by subscribing to those blogs’ RSS feeds. The feeds populate your page in the reader and then you log into the reader to read the new posts on the blog you follow.




COL said...

nice list, thanks for sharing.

i am pretty sure youtube is still owned by google not microsoft.

and hulu is a joint venture between NBC Universal and Newscorp. just FYI...

Christa said...

Hi Col,
Whoops!! thank you for catching those two edits. With all these tech mergers, I should know better than to rely on just my memory!

Hope you're well!